QUOTE (Skyshadow @ Oct 4 2009, 11:49 AM)

The NFL will support causes that make people think more favorably of the NFL and its players. The NFL will do this because the NFL is a business whose revenue relies, in no small part, on people having a favorable impression of it and its players.
Breast cancer is a gimme for them -- it's hardly as if you have people who are pro-breast cancer, nor does the NFL or playing football in general have anything to do with people developing breast cancer.
It's the exact same reason that you see so much overt display of the NFL supporting troops during NFL broadcasts.
Exactly. Well put. I would argue that the "support the troops" thing is on shaky ground though. That could be a bit of a hot potato, and an issue I wish pro sports would stay out of. It can put people in an uncomfortable place I think. Here's a joke from the late comedian Bill Hicks regarding the first Gulf War, when "support the troops" first really became a part of American culture:
"It was a very stressful time for me, the war. I'll tell you why - I was in the unenviable position of being for the war, but against the troops. And ah... Not the most popular stance I've ever taken on an issue."
Of course it was dry
humor and I hope everyone sees that.