QUOTE (Terry @ May 10 2009, 08:37 AM)

@ RealityBytes: I don't want to be in the position of defending the writers and announcers for the media, since I'm as critical of journalism as it is possible to be. But it is incorrect to say that the media created this story. They are doing exactly what we ask of them. There's no question that they could and perhaps should handle it differently, but that's a very different statement than saying they created the story.
I'm not suggesting that they do not create stories. They certainly create the angles by which we perceive many newsworthy stories. But Brett Favre is not really news, not until definitive actions are taken at least. Between those actions, the only "news" out there is effectively gossip and that's what we want them to publish during those dry times. We actually want the distraction.
Terry, I agree with most of what you say here, but the media is doing
more than just "
what we ask of them." They are trying to protect their livelihood; this is about perseverance.
It is no real secret that this is a tumultuous and dynamic time of adaptation in journalism's history. The press has traditionally been known as "the fourth estate," but with the advent of the Internet and, more recently, Web 2.0 applications that turn us--the average Joe (or Jane)--into active producers rather than passive consumers, the press is losing clout and relevance by the day. Blogs and the like now allow us to have agency in the way information is disseminated. Others (i.e., not paid professionals) are beginning to report the news--of their own volition, no less.
Consequently, what was considered "news" has drastically changed; as you say, much news is now essentially "
gossip." These are stories that, before the Internet, would not be considered news. But now, it is. Part of it, as you imply, is that we want this gossip: "
we want them to publish during [these]
dry times." Moreover, if they didn't compose these reports--both orally and textually--then someone elsewhere would.
Credibility is thus an important component in this entire phenomenon, but the general public, for the most part, has difficulty discerning what is credible. That, or we really don't take the time to vet what we read. After all, that is the best part about the Internet, isn't it? We can procure almost any bit of information we want, and all it costs is a few simple mouse clicks and keyboard strokes.
**
As for Favre, my frustration stems from how easily he could make clear the ambiguity that surrounds this entire "story." Favre is not a sheltered individual; he knows that the media follows his every move, how they are ready to pounce on his every word. Yet despite this, he sits back and says nothing. He sends vague text messages rather than address the situation.
This is all he needs to say: "
Listen guys, I love football. I've always loved football. And I cannot deny that some part of me still wants to play professionally in 2009. At the same time, I know I'm not a spring chicken, and I know the true extent of this shoulder injury will play a large role in determining if I am healthy enough to play at the level I'm accustomed to. As for possible teams, the Vikings make the most sense. It isn't about playing the Packers twice a year or trying to 'stick it' to Ted. Rather, they are a team that is posed to make a run that has an opening at QB. They have a great running game and a solid defense. It is also an ideal fit for me because of my relationship with offensive coordinator Darrell Bevel. Thus, at this time, it really is a waiting game. I have to wait and see if I really do get the fire to play, and if so, whether my body, my shoulder, is equally up to the task."
And all of that makes sense--it's also probably true. More importantly, it puts an end to this story--at least for the time being. It really makes it a non-issue for the next two months until he makes a decision. Yes, the media could then speculate on his forthcoming decision, make educated guesses as to whether he may regain the fire or whether his shoulder may heal in time, but in the end, Favre's words would remind us that this is still a waiting game, and until he says anything else, the only thing
we know is that he, like us, is still waiting.
The fact that he has not spoken candidly about the situation suggests, at least to me, one of two things: (1) he genuinely enjoys the attention and revels in his name incessantly being a focal point in the news, or (2) he is more concerned about his legacy than any of us know, and this is a way for him to gauge how a return to the NFL and, more specifically, the Vikings would go over with fans.
Either way, this is becoming very old hat. And right now, I don't really care if he comes back.
I don't think the Vikings will win the division with or without Favre, so in the end, I think it's moot.